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Every comment and message in one inbox

Comments, replies, mentions, visitor posts and direct messages from Facebook Pages, Instagram professional accounts and LinkedIn Pages arrive in one list. Answer them, tag them and mark them done.

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Inbox networks

  • Facebook Pages
  • Instagram (Facebook login)
  • Instagram (Instagram login)
  • LinkedIn Pages

How it works

From a new comment to done

An inbox groups the accounts you choose. New items appear without reloading the page.

  1. Create an inbox

    Give it a name and pick the Facebook, Instagram and LinkedIn Page accounts.

  2. Items arrive

    Meta sends events as they happen; every account is also checked on a schedule.

  3. Read the thread

    See the post, the comment thread or the conversation with the person.

  4. Answer

    Reply, like, hide or delete, as each network allows.

  5. Mark it done

    Done moves the conversation out of the inbox tab.

Conversations

A thread view with what each network allows

Each conversation shows the actions its network supports, and says why when a reply is not possible.

  • Messaging window

    Messenger and Instagram replies follow Meta’s 24-hour and 7-day rules.

  • Private replies

    Answer a public comment with one direct message, within 7 days.

  • Tags and notes

    Tag a conversation with your workspace tags and keep a note on it.

Organise

Find the conversation that needs you

Tabs, filters and bulk actions keep a busy inbox under control.

  • Inbox, Unread, Starred, Done

    Four tabs for what is new, what you flagged and what is handled.

  • Filters

    By type, account, tag, date and text, notes included.

  • Bulk actions

    Mark many conversations read, unread or done, or tag them at once.

  • Live updates

    The list checks for changes every 15 seconds while it is open.

  • Access per account

    Members see only the accounts they have inbox access to.

  • 30 days of history

    Adding an account brings in its last 30 days.

Automations

3 automations that answer for you

Choose a template, a keyword or any message as the trigger, and a reply written by you or by AI Pilot.

Triggered by a comment. Available for Facebook, Instagram.

Auto DM for a Comment
  • Trigger: a keyword (up to 5) or any word
  • Reply: your own text or an AI reply in a chosen tone
  • Send: at once, after a delay or after confirmation
  • Limits: 3 automated replies per conversation a day

Guides for Social Inbox

View all guides

Questions

  • Facebook Pages, Instagram professional accounts (through either login) and LinkedIn Pages (3 account types). Other networks publish only. LinkedIn Page direct messages are not available, because LinkedIn offers no messaging API for Pages.

  • Standard, Premium and Ultimate, and the trial. Essentials does not include it.

  • No. Conversations are shared by everyone who has inbox access to the account. Use tags and notes to show who is handling what.

Get your team posting

Create your workspace and invite your team. New features arrive in it as soon as they are ready.

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