Create posts
Options for each network in Create Post
What the options card of each network offers: post types, calls to action, Reels and Stories, YouTube settings, TikTok privacy and Business Profile events.
Below the caption, Create Post shows an options card for every network you post to. Options a network cannot use are left out of its post when you save.
Post type (post, Reel or Story), First Comment, Call To Action for link posts, Convert to Carousel (up to 10 cards, each with a title and destination link), Content Category, Target Audience, a video Title, Change Thumbnail, Video Frames and Add Subtitle. A Reel is one video; Meta does not allow captions on Stories.
Post type (post, Reel or Story), First Comment, Location, Invite Collaborators (up to 3), Tag People (up to 20), Share to Post Feed for Reels, Audio Title, Change Thumbnail and Video Frames.
Convert to PDF Carousel (2 to 30 images become one document post), Document Title, a video Title, First Comment, Target Audience for Pages, Change Thumbnail and Add Subtitle for Pages.
YouTube
Video title (required), Video type (video or Short), Privacy, Content Category, license, Playlist, Video Tags, embedding, subscriber notification, Made for Kids, Change Thumbnail and Add Subtitle.
TikTok
Privacy (required, no default), Comment, Duet and Stitch (off until you switch them on), Disclose Content with Your Brand or Branded Content, a Title and Auto add music for photo posts, and the cover frame.
Google Business Profile
Post type (Update, Event or Offer), the event or offer title, Start Date, End Date and optional times, Call To Action, Coupon Code, Link to Redeem Online and Terms & Conditions.
Pinterest and X
Pinterest: Title, Destination URL, ALT Text for Pin, thumbnail and video frame. X: Add Subtitle for videos. Threads, Bluesky and Tumblr have no options card.